Media shops handling the two biggest print advertisers--General Motors and Procter & Gamble--have quietly signed up to use controversial new magazine audience research that … Read the whole story
The percentage of retailers who send catalogs has plummeted from 77 percent in 2002 to 55 percent last year because they felt the Internet … Read the whole story
When TiVo announces its first-quarter earnings Tuesday afternoon, it will be facing one of the challenges of its short corporate life. The cutting-edge company … Read the whole story
Zoom Media--perhaps best known in media circles for alternative out-of-home advertisements such as billboards placed above urinals in bars and restaurants--is now entering the … Read the whole story