Tuesday, July 20, 2004
  • Agencies Challenge Marketers, Offer Different Account On Accountability

    Accountability, or rather the lack thereof, is costing money. Your money. That was the explicit message sent by a panel of slightly defensive agency … Read the whole story

  • Radio Industry To Gauge Economic Impact Of New TV/Radio Ratings System

    Radio audience researcher Arbitron and the Radio Advertising Bureau Monday issued a request for proposal for a study to assess the economic impact Arbitron's … Read the whole story

  • B-to-B Mirrors Consumer Rebound In Magazine Ad Pages

    The magazine industry, by far the most languishing of the major consumer media to pull out of the advertising recession of 2001, continues to … Read the whole story

  • Nielsen Hires Top Multicultural Shop To Counter Local People Meter Opposition Ads

    In an effort to offset the impact of a well-financed anti-people meter campaign aimed at minorities, civic leaders and politicians, Nielsen has hired a … Read the whole story