Accountability, or rather the lack thereof, is costing money. Your money. That was the explicit message sent by a panel of slightly defensive agency … Read the whole story
Radio audience researcher Arbitron and the Radio Advertising Bureau Monday issued a request for proposal for a study to assess the economic impact Arbitron's … Read the whole story
The magazine industry, by far the most languishing of the major consumer media to pull out of the advertising recession of 2001, continues to … Read the whole story
In an effort to offset the impact of a well-financed anti-people meter campaign aimed at minorities, civic leaders and politicians, Nielsen has hired a … Read the whole story