Just as Nielsen is trying to put a lid on the controversy surrounding the roll out of local people meters in the major markets, … Read the whole story
Marketers who want to reach new mothers need to get in with their doctors and her friends if they want to have real impact. … Read the whole story
In a development that is likely to either stir or quell the dissent surrounding Nielsen's local people meters, the Media Rating Council next week … Read the whole story
Viacom, the most ad-dependant of the major media conglomerates Thursday reported a surge in second revenues and income thanks largely to stronger than expected … Read the whole story