MediaPost Publications - MediaDailyNews 09/03/2004

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Carat Boosts U.S., Worldwide Ad Outlook
by Joe Mandese
When it comes to media spending, economic health apparently is in the eye of the beholder. Just days after a major Wall Street firm … Read the whole story
COMMENTARY
Flaw in the System - Part I
by Ari Rosenberg, Op-Ed Contributor
The saying "Sell what you know" helped fuel a system in the online industry that creates a problem for advertisers: it leaves money on … Read the whole story

Mag Rack: Golf's Cup Runneth Over
by Michael Shields
Golf magazine's October issue, which hits newsstands Sept. 14, represents the biggest issue for that month since the magazine's inception in 1959. Although this … Read the whole story