Thursday, September 30, 2004
  • VNU, Arbitron Renew Quest For 'Holy Grail,' Join Single Media, Marketing System Using PPM

    Even as its Nielsen Media Research unit hedges its bets on the promising new media technology for measuring TV audiences, VNU is moving forward ... Read the whole story

  • Overzealous Circulation Managers Blamed for Belo's Numbers

    Belo Corp., the owner of the The Dallas Morning News, provided details Wednesday on its concluded internal investigation of the paper's circulation practices, saying ... Read the whole story

  • Mars Drops Grey For Ads, Volkswagen Weighs Media Account

    The ink isn't even dry on WPP's acquisition of Grey Global Group, but mega agency merger already appears to be experiencing some client fallout. ... Read the whole story

  • Cambell Serves Up 'American Dream'

    WPP Group's Mediaedge:cia has negotiated a cross promotion deal that allows client Campbell's Tomato Soup to tap into the nostalgia of NBC's Sunday night ... Read the whole story

  • Hispanic Newspaper Group Slates First Nationwide Audit

    The Ethnic Print Media Group, a division of Gemstone Communications, has commissioned what they say is the first nationwide audit of Hispanic newspapers. Read the whole story