Even as its Nielsen Media Research unit hedges its bets on the promising new media technology for measuring TV audiences, VNU is moving forward … Read the whole story
Belo Corp., the owner of the The Dallas Morning News, provided details Wednesday on its concluded internal investigation of the paper's circulation practices, saying … Read the whole story
The ink isn't even dry on WPP's acquisition of Grey Global Group, but mega agency merger already appears to be experiencing some client fallout. … Read the whole story
WPP Group's Mediaedge:cia has negotiated a cross promotion deal that allows client Campbell's Tomato Soup to tap into the nostalgia of NBC's Sunday night … Read the whole story
The Ethnic Print Media Group, a division of Gemstone Communications, has commissioned what they say is the first nationwide audit of Hispanic newspapers. Read the whole story