Given the rapid proliferation of new media of all kinds, the term "digital divide" appears to have been dropped from most industry, or even … Read the whole story
Talking to a friend in the venture capital community out in San Francisco a couple of weeks ago, I asked him for his assessment … Read the whole story
Like every other media entity these days, WPP Group's MindShare wants a better idea of how effective its product placement deals are, and so … Read the whole story
Interpublic Group's Initiative has scored another Asian media win with the awarding of Unilever's communication channel agency assignment for South Korea Monday. Read the whole story
A new ad campaign touting ESPN's "NBA Shootaround" program is debuting this week. Read the whole story