Tuesday, October 19, 2004
  • Home Tech Study Reveals 'Digital Divide,' But Not Necessarily The One You'd Think It Is

    Given the rapid proliferation of new media of all kinds, the term "digital divide" appears to have been dropped from most industry, or even … Read the whole story

  • Local Search: Comprehensiveness or Precision?

    Talking to a friend in the venture capital community out in San Francisco a couple of weeks ago, I asked him for his assessment … Read the whole story

  • IAG to Provide Product Placement Data to MindShare

    Like every other media entity these days, WPP Group's MindShare wants a better idea of how effective its product placement deals are, and so … Read the whole story

  • Initiative Wins Unilever South Korean Account

    Interpublic Group's Initiative has scored another Asian media win with the awarding of Unilever's communication channel agency assignment for South Korea Monday. Read the whole story

  • ESPN Unveils 2004 'NBA on ESPN' Advertising Campaign

    A new ad campaign touting ESPN's "NBA Shootaround" program is debuting this week. Read the whole story