A majority of national advertisers have accelerated the shift of ad budgets from print media and broadcast TV to cable TV and the Internet, … Read the whole story

Bob Cargill, senior creative director of Yellow fin Direct Marketing, made a list of why advertising, marketing, and PR pros should get involved with … Read the whole story

Business-to-business ad pages increased 3.7 percent in November 2004 versus the same month in 2003, while revenue increased 7 percent, according to American Business … Read the whole story

It's no secret that cable has steadily grabbed viewers away from broadcast TV over the past several years--but a new study gives broadcast some … Read the whole story

Targeting hackers in Make, an updated Show Circuit, Filter online, and more --all in this issue of Mag Rack. Read the whole story