Web blogging may have commanded a large share of news headlines last year, but bloggers themselves are still a rare breed, amounting to less … Read the whole story

Faced with weakening sales in North America and rising costs, just before heading into the 2005 New York International Auto Show at the Jacob … Read the whole story

Warning: SatireAhead! In this week's column, George Simpson explores the joys of synergy when a group of qualified marketers join forces to create a … Read the whole story

After dipping in 2004, searches among marketers looking for agencies with media credentials grew at double-digit rates through the first two months of 2005. … Read the whole story

For years, Kraft Foods has been telling Americans, "There's always room for Jell-O." CBS agreed, making plenty of room for the colorful gelatin brand … Read the whole story

With a combined purchasing power of more than $700 billion and a population growing by an estimated 1.7 million annually, U.S. Hispanics represent a … Read the whole story