The surge in broadband video ads may be making the Internet look akin to the TV advertising marketplace, but research conducted by MediaPost and … Read the whole story

If you work within the media sales industry, the answer to this relatively simple question continues to splinter. That is because the media industry … Read the whole story

When it comes to media consumption, young men are often depicted as an iPod nation, but they now spend more of their media dollars … Read the whole story

For its first video-on-demand campaign, Reebok is hoping that Philadelphians with digital video recorders will run to their devices to receive some sponsored entertainment … Read the whole story

Discovery Networks upfront presentation Thursday doubled as a 20th birthday fete, as the company celebrated itself--and ad agencies and marketers, of course--by unveiling a … Read the whole story