In a juxtaposition of old and new symbolizing the changes taking place in today's fragmented media marketplace, one of the oldest brands in American … Read the whole story

Nickelodeon's top sales executive Thursday told reporters that pressure on food marketers to curb junk food advertising won't lead to a spending decrease in … Read the whole story

As NBC mandates that YouTube.com stop distributing its popular videos, the network has begun offering the clips on its own site with YouTube-like functionality. Read the whole story

In a sign that the private equity marketplace is trying to seize more control over publicly traded media assets, a consortium of buyout firms … Read the whole story

XM Satellite Radio Thursday announced plans carrying advertising on four channels programmed by radio giant Clear Channel Communications. The decision is a setback for … Read the whole story

A week after the American Association of Advertising Agencies' Media Policy Committee called on the media to provide more accountable audience data, including commercial … Read the whole story

Horizon Media Thursday launched a stand-alone print media unit focused on negotiating cost savings and value-added enhancements for print advertisers. Read the whole story

Tube Music Network, a digital music network, has inked a distribution deal with Tribune Broadcasting Co., for all Tribune's stations' local digital signals. Read the whole story

Kids and baseball cards go together like bacon and eggs--or more appropriately, like Mantle and Maris. That's why a new program from Sports Illustrated … Read the whole story

CBS is not just seeing good advertising sales results from the NCAA Tournament, but from its roster of PGA golf events. Read the whole story

Although still in the red, TiVo has improved its financial picture with its latest earnings results. The digital video recorder service and equipment company … Read the whole story