With 45 ad agencies, one national advertiser and two broadcasters in tow, Arbitron Tuesday announced plans to begin the rollout of a new radio … Read the whole story

The publisher of Better Homes and Gardens and Ladies' Home Journal may be entering the syndication business. Read the whole story

In a development that has big implications for the American press, news advertisers are beginning to shift their budgets from traditional print, TV and … Read the whole story

Rich Hamilton has officially resigned as CEO of ZenithOptimedia Americas, the Publicis agency said in a memo issued to its staff on Monday. The … Read the whole story

The marketing launch of CW and MyNetworkTV this fall is expected to be one of the most complex--and perhaps confusing--for stations in years. Read the whole story