Nielsen's No. 1 priority for the next couple of years isn't commercial ratings, TV time- or place-shifting, or even advancing its traditional in-home measurement … Read the whole story

PepsiCo is the sixth, anonymous advertiser to sign a deal funding Abitron's and VNU's Project Apollo research venture. That apparently is more dry ink … Read the whole story

Kia Motors marketing chief Ian Beavis, who famously swore off broadcast advertising in a previous job, continued to needle the networks yesterday, warning them … Read the whole story

Imagine videocasting yourself to a live national call-in TV show with your phone. Sound fantastic? Actually, it's one of the remarkable capabilities already considered … Read the whole story

Looking to toughen its young male brand name and image, Spike TV will harden its network profile with a new on-air logo and tagline … Read the whole story

"American Idol" continued to be the nuclear bomb in broadcast television, leveling the field of contenders. Read the whole story

Behavioral targeting is poised to become a big factor in the media world at large, potentially replacing traditional demographic data as the basis for … Read the whole story

Allstate will replace Nokia as the title sponsor of college football's Sugar Bowl. The insurance giant has reached a four-year deal with Fox--which takes … Read the whole story