MediaDailyNews
Friday, March 24, 2006
  • Nielsen Makes Clean Sweep In Middle Of Sweeps, Fires Execs 'For Cause'

    Nielsen Media Research fired eight of the most senior executives in one of the two major telephone call centers it uses to recruit people … Read the whole story

  • Agencies Baffled By People Meter's Kids Rating Boost

    Higher kids' TV usage in some local people meter markets has media agency executives scratching their heads. In four markets--Philadelphia, Washington, D.C., Dallas, and … Read the whole story

  • Peacock's Paradox: 'The Office' Proves Bigger Hit On iTunes Than On NBC

    A modest hit in its broadcast window, "The Office" continues to attract a significant audience on emerging platforms such as iTunes and DVRs, posing … Read the whole story

  • CBS Renewals Leave Little Room For New Shows

    CBS told advertisers it is doing so well there is little room on the schedule for anything new come the fall. With 14 shows … Read the whole story