Nielsen Media Research fired eight of the most senior executives in one of the two major telephone call centers it uses to recruit people … Read the whole story
Higher kids' TV usage in some local people meter markets has media agency executives scratching their heads. In four markets--Philadelphia, Washington, D.C., Dallas, and … Read the whole story
A modest hit in its broadcast window, "The Office" continues to attract a significant audience on emerging platforms such as iTunes and DVRs, posing … Read the whole story
CBS told advertisers it is doing so well there is little room on the schedule for anything new come the fall. With 14 shows … Read the whole story