While a single quarter doesn't a trend make, it does carry some weight in economic circles. So a major source for ad industry economics … Read the whole story
Although a little later than expected, Nielsen Media Research announced its comprehensive plan to measure electronically all TV viewers, no matter what the video … Read the whole story
According to an article by Paul Tharp in the New York Post, the New York State Consumer Protection Board has its knickers in a … Read the whole story
While advertiser resistance to paying for DVR viewers is the principal reason that upfront deals are being made on a "live only" basis, another … Read the whole story
ABC's potentially game-changing move last month to begin streaming episodes of hit shows at ABC.com appears to have contributed to a significant traffic increase … Read the whole story