Despite some recent reports souring on the 2006 ad market, a new analysis shows spending in the first quarter rose 5.6 percent, thanks to … Read the whole story

PASADENA, CALIF.--A senior CBS digital media executive said that while Internet ad sales activity was higher for CBS properties during TV's upfront ad sales, … Read the whole story

The battles ensuing between Verizon, Cingular and Sprint in the wireless arena call to mind the ongoing tussles between Sirius and XM in satellite … Read the whole story

The Discovery Channel is using a novel approach to promote its 19th annual "Shark Week," scheduled to run from July 27 to August 4. … Read the whole story

No wonder Coca-Cola is taking a pass on the upfront. It's got a far more valuable marketing play than the traditional 30-second spot. A … Read the whole story

PASADENA, CALIF. -- CBS's Chief Research Officer David Poltrack says the coming of commercial ratings as well as the growth of DVRs will only … Read the whole story

Bravo TV will launch a fashion-focused microsite for its show "Project Runway" that allows visitors to search for apparel. Much of the editorial content … Read the whole story

As media agencies labor to advance the notion that their buying capabilities are buttressed by proprietary research and strategic functions, Credit Suisse analyst Debra … Read the whole story

PASADENA, CALIF. -- The CW's first network presentation at the Television Critics Association meeting focused on why soon-to-be-former WB and UPN shows made the … Read the whole story