Weeks after some of Madison Avenue's leading forecasters released revised - generally moderate - outlooks for U.S. and worldwide ad spending for the year … Read the whole story

WASHINGTON, D.C.--Being a good listener is an important part of a successful conversation, and for companies treading in the word-of-mouth space, it's a terrific … Read the whole story

Whenever somebody tries to blather at me that the media are liberal, I immediately start talking to them about Greg Palast. The usual reply … Read the whole story

Often derided for their sense of entitlement, America's 78 million baby boomers feel neglected by TV advertisers. Some 45% of those surveyed say marketers … Read the whole story

For almost a decade, cable networks have challenged broadcast networks. Now, cable is key to keeping overall TV viewing growing--all in the face of … Read the whole story

For the sixth straight season, Ford, Coca-Cola and Cingular will return as official sponsors of the mega-hit "American Idol" when it returns Jan. 16. … Read the whole story

Blame it on downmarket visuals and forgetting its core mission. After a year of plummeting ad sales and declining circulation, the U.S. edition of … Read the whole story