Mike Drexler, a long-time media executive who has held a few top jobs during a storied career on Madison Avenue, now wants to help … Read the whole story
Everyone loves to predict the future. Interpublic is no exception. Greg Johnson, executive director of Interpublic's Emerging Media Lab, points to five top trends … Read the whole story
Pharmaceutical giant Bayer HealthCare consolidated planning for flagship analgesic Bayer at media buying shop Initiative North America, marking the fifth such planning and buying … Read the whole story
Daytona 500 ad revenues are in high gear. It is another early-season major TV sports event that continues to watch ad profits climb. The … Read the whole story
The affluent are voracious media consumers--as well as shoppers attuned to value for dollar, confirms a new study from the Nielsen Co. According to … Read the whole story
Closing in on the final weeks of the sweeps period, both ABC and CBS are looking to Thursday nights to keep pace with Fox. … Read the whole story
Lee Kerry, a long-time editor and journalist who helped found Adweek/West, died Feb. 11. He was 89. Read the whole story