In a move that is likely to have significant implications for the way advertisers and media planners think about audience shares for traditional television … Read the whole story

Newspapers know where their future is--and much of it, in revenue terms, is online. For full year 2006 versus 2005, newspaper online ad revenues … Read the whole story

They may be conflicted about it, but Americans clearly like their liquor, according to a new survey study from Arbitron, which found that 50% … Read the whole story

In a deal with Verizon Wireless, TiVo will offer TV viewers the ability to program and control their digital video recorders remotely via their … Read the whole story

Thank the electoral system. Stronger-than-usual political advertising--as well as other top improving ad categories--helped drive local broadcast ad dollars up by 21.5% in the … Read the whole story

The newspaper business is seeing revenues drop--and Gannett Co. is no exception. Usually, the industry dominates Gannett's financial results, but for the latest February … Read the whole story

Even before it flew solo for the first time last night--without a lead-in from the "American Idol" titan--Fox expressed confidence. It ordered an additional … Read the whole story

Major League Lacrosse, founded partly by the eponymous CEO of Body By Jake, has extended its deal with ESPN through 2016. ESPN will carry … Read the whole story

Entertainment Weekly pegs "Friday Night Lights" as "network TV's best drama." Nielsen says it ranks 104th (other genres included). So, NBC is turning to … Read the whole story

Rodale Partners announced Thursday that it is partnering with Brightcove to create Internet video channels for its magazine titles. It plans to bring high-quality … Read the whole story