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by Wayne Friedman
Judging from ABC's massive upfront programming announcement, you would think the network is in trouble--or it's just rolling the dice and full of confidence … Read the whole story
COMMENTARY
by Jack Feuer
Unilever may sit out the upfront. "Crossing Jordan" was cancelled. The online complement to a New York Times section on baby boomers included a … Read the whole story
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by David Goetzl
During a week when broadcast networks are touting their coming prime-time fare, new research shows they're programming to an increasingly blasé public. A study … Read the whole story
COMMENTARY
by David Goetzl
Whither TV Guide? A few decades ago, it had stratospheric circulation and a good deal of readers under the age of 40. Then, it … Read the whole story
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by Joe Mandese
Signaling that the burgeoning digital out-of-home media marketplace may be more like television than the conventional outdoor billboard industry it is growing out of, … Read the whole story
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by David Goetzl
The most arresting aspect of ESPN's upfront presentation Tuesday morning wasn't the pitches about multiplatform opportunities, potent male targeting or new programming. Quite simply, … Read the whole story
COMMENTARY
by Kenny , Karin Searle
1 - Hershey's Kisses 2 - Allure 3 - TV Guide 4 - Connect Four 5 - PringlesClick here to view these placements. Data … Read the whole story
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by Wayne Friedman
It's not your father's cell phone. Now, it's watching TV on your cell phone, thanks to a major deal between ABC and Sprint, the … Read the whole story
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by David Goetzl
Crudely put, Texas is messing with AMC. The state's tourism bureau is launching a campaign on the network, no doubt looking to draw more … Read the whole story
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by Erik Sass
The Thomson Corporation will buy Reuters Group PLC for $17.2 billion in a deal that will create the world's largest news and market-data organization. … Read the whole story
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by Wayne Friedman
In an effort to perk up two business categories--travel and theme parks--Walt Disney is launching a video-on-demand channel, Disney Travel. Two cable systems will … Read the whole story
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by Erik Sass
Home sweet home it isn't. Existing home sales continued their downward trajectory in the first quarter of 2007, with a 6.6% decline in the … Read the whole story
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by David Goetzl
Starcom and Discovery Communications have inked a deal that in theory will indicate whether an ad is watched--and if it's viewed from start to … Read the whole story