MediaDailyNews
Thursday, August 23, 2007
  • New Media Lag Communication Impact Of TV, Radio, Magazines, Newspapers

    New and emerging digital media platforms may be the rage on Madison Avenue and in the news media, but some highly regarded consumer research … Read the whole story

  • IAG: New Fall Lineup Tracks Possible Hits

    New series generating the most viewer interest this fall include a remake, a spinoff and two shows with well-known leads. The rankings are the … Read the whole story

  • MyNetworkTV Kicks Off NFL Deal

    As part of its efforts to upgrade programming--a priority for owner News Corp.--second-year MyNetworkTV has struck a deal with the NFL to air original … Read the whole story

  • Brandtique: Miracle Whip

    Product placement now has a doppelganger in "message placement." Several years ago, NBC's chief Bob Wright was asked if he worried about commercial-skipping drastically … Read the whole story

  • Offensive Strategy: CBS Rebrands Sports Web Site

    CBS is rebranding its online sports portal. The network is dropping the CBS SportsLine name in favor of CBSSports.com, hoping the new moniker will … Read the whole story

  • Product Placements Of The Week

    1 - Smashbox 2 - Cold Stone Creamery 3 - Miracle Whip 4 - Band-Aid 5 - Jell-oClick here to view these placements. Data … Read the whole story

  • Chicago Gets New Local Publications

    Print is making its regional comeback--in Chicago. The Windy City area is welcoming a number of new locally focused publications launched by name-brand media … Read the whole story

  • IBM Study: Internet Overtakes TV Time

    Time spent on the Internet is set to surpass time spent watching TV in the average American home. Results from an IBM global survey … Read the whole story