New and emerging digital media platforms may be the rage on Madison Avenue and in the news media, but some highly regarded consumer research … Read the whole story
New series generating the most viewer interest this fall include a remake, a spinoff and two shows with well-known leads. The rankings are the … Read the whole story
As part of its efforts to upgrade programming--a priority for owner News Corp.--second-year MyNetworkTV has struck a deal with the NFL to air original … Read the whole story
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Product placement now has a doppelganger in "message placement." Several years ago, NBC's chief Bob Wright was asked if he worried about commercial-skipping drastically … Read the whole story
CBS is rebranding its online sports portal. The network is dropping the CBS SportsLine name in favor of CBSSports.com, hoping the new moniker will … Read the whole story
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1 - Smashbox 2 - Cold Stone Creamery 3 - Miracle Whip 4 - Band-Aid 5 - Jell-oClick here to view these placements. Data … Read the whole story
Print is making its regional comeback--in Chicago. The Windy City area is welcoming a number of new locally focused publications launched by name-brand media … Read the whole story
Time spent on the Internet is set to surpass time spent watching TV in the average American home. Results from an IBM global survey … Read the whole story
