Viacom's MTV Networks has restructured its sales operations so that Lisa McCarthy and her No. 2 heading MTVN Brand Solutions, the cross-platform sales unit … Read the whole story

The sports TV marketplace is so hot that all sports shows, regardless of past performances, are getting the benefit of the draft. Some stronger … Read the whole story

Despite some criticism for going over the top with its brand integration in a recent episode of USA's "The Dead Zone," give Visa credit … Read the whole story

Responding to a wave of complaints from clients, Arbitron has promised to issue "sample guarantees" beginning Oct. 1, the company said in a letter … Read the whole story

CBS is launching a unique campaign to boost the profile of "Cane," a steamy new drama that debuts Sept. 25. In the New York … Read the whole story

1 - Cadillac 2 - Bud Light 3 - Visa 4 - Windex 5 - Breyer's Ice CreamClick here to view these placements. Data … Read the whole story

New York City taxi drivers began a strike Wednesday to protest the upcoming installation of digital video screens with a GPS component in their … Read the whole story

After a decade and a half working for MTV and Comedy Central, Michele Ganeless has been promoted to president of Comedy Central. Ganeless is … Read the whole story