MediaDailyNews
Friday, February 22, 2008
  • P&G's P.R.I.S.M.: Turning In-Store Promos Into Purchases

    Procter & Gamble CEO A.G. Lafley gave a ringing endorsement Thursday to an industry initiative aimed at gauging how effective in-store marketing is in … Read the whole story

  • Time Warner Renews Hallmark Channel Carriage

    Hallmark Channel has completed another major distribution renewal agreement -- with Time Warner. Hallmark's parent, Crown Media, wouldn't disclose terms, except to say it's … Read the whole story

  • Manze Heads NBCU Creative Services

    NBC veteran executive Vince Manze has a new job: president of creative services for NBC Universal. Manze had been president of program planning, scheduling … Read the whole story

  • IdeaCast, Gas Station TV Team To Offer 1 Billion Impressions

    Two big place-based video companies are teaming up to expand their reach, possibly heralding a new round of deal-making in the booming out-of-home video … Read the whole story

  • Older Consumers Favor TV, Print, But Net Lures Browsers In Big Numbers

    If eyeballs are glued to any tube, it's more and more likely to be YouTube rather than the Boob Tube across the room. An … Read the whole story

  • Mag Bag: MPA Names Digital Finalists

    The Magazine Publishers of America has named the finalists in its Digital Awards, now in their second year. The awards, complete with gala dinner … Read the whole story