Interactive applications that enhance TV with the power of online advertising - addressability, search, and return path data - are sill some of the … Read the whole story

Two of the largest cable operators in the country, Comcast and Time Warner, want to bolster their presence in the wireless field by investing … Read the whole story

Thomas H. Lee Partners and Bain Capital Partners are suing a syndicate of six banks after they refused to honor an earlier agreement to … Read the whole story

USA Network registered another win in the first quarter as cable's best-rated prime-time network among many key demographic groups. Read the whole story

Wendy's is using Ecast's geographic targeting capability to launch a new campaign promoting its fast-food restaurants on the company's network of interactive touchscreen jukeboxes. … Read the whole story

USA Network has developed a clever moniker that looks to persuade advertisers to pair with the network on more than traditional 30s. Called "brandwidth," … Read the whole story

Scarborough Research is canvassing marketers and other clients to assess demand for expanding its research operation into more "mid-tier" markets. The company is considering … Read the whole story

Magna Global projects that DVRs will be in 36% of TV homes by 2012, up from the current 22%. The researchers project there will … Read the whole story