Friday, August 8, 2008
  • McCain, Obama Overcome Olympic Hurdle, Beat Madison Avenue Ad Rates

    Both John McCain and Barack Obama have shown at least some ability to rein in costs. Each is spending no more than $250,000 on ... Read the whole story

  • DirecTV Revs Climb 16% In 2Q

    DirecTV added 129,000 subscribers in its second quarter, although second-quarter earnings failed to beat analysts' expectations. Revenues, however, did climb 16%. Read the whole story

  • Boy Power: Disney XD, 'Aaron Stone' Debuts

    Walt Disney Co. hopes to do for young boys, with a revamped TV cable network, what it has successfully done for girls on the ... Read the whole story

  • Versus Adds IndyCar Series To Lineup

    Versus is adding one more mainstream sport to its ranks. The Comcast-owned sports network, which already programs NHL, college football games and the Tour ... Read the whole story

  • Fade To Black: National CineMedia 2Q Ads Drop

    It turns out that out-of-home video isn't immune to the general economic slowdown after all. Cinema advertising--previously one of the fastest-growing media in terms ... Read the whole story

  • Bank Of America Looks To Help Hispanics Move Forward

    Bank of America is out with a new effort directed at reaching the ever-growing Hispanic demographic to establish a relationship among a group that ... Read the whole story

  • Mag Bag: Kids' Titles Are Not Happy Campers

    The entire consumer magazine business is struggling to some degree, with certain categories getting hit worse than others. For example, most shelter titles are ... Read the whole story