Monday, October 6, 2008
  • Algorithm And Blues: How Google Cracked The TV Ad Marketplace

    When Google TV Ads chief Mike Steib and his team first approached Bloomberg Television about placing its inventory up for bid on its system, … Read the whole story

  • Upfront: Cable's Final Numbers Up

    To be sure, the deal-making took place before the recent economic troubles, but the cable industry posted a record high in upfront dollars this … Read the whole story

  • The Future Of Media: Paper

    In February 2008, The New York Times ran a piece called "Pushing Paper Out the Door" with a graphic depicting a contemporary pulp-free living … Read the whole story

  • Outsized: Fuelcast Merges With Bhootan

    There is more consolidation in the digital out-of-home category. Gas station advertiser Fuelcast has announced a merger with Bhootan, which operates a network of … Read the whole story

  • Biden v. Palin Winner: TV Ratings

    Delivering as expected, the closely watched vice presidential debate between Sen. Joe Biden and Gov. Sarah Palin soared well above the viewership numbers of … Read the whole story

  • Fade To Black: Lin TV Dark, No TWC Retrans Deal

    LIN TV stations on Time Warner Cable systems went dark Thursday night when the two failed to reach a new retrans deal. Read the whole story

  • Legal Static: NY Attorney General Sues Arbitron

    New York Attorney General Andrew Cuomo is suing Arbitron to delay the rollout of ratings from its Portable People Meter, a passive electronic measurement … Read the whole story

  • AMC's New Series Sees 'Red'

    AMC, fresh off the success of "Mad Men" and "Breaking Bad," is continuing its push into original programming. The network, now part original series/part … Read the whole story