January 25, 2023
Thursday, December 18, 2008
- COMMENTARY
The folks at DirecTV, Dish Network, and Sirius and XM owe a debt of gratitude this morning, to a secret satellite project that celebrates … Read the whole story
Further de-emphasizing its Magna brand name, Interpublic Group has confirmed that its Magna Global Entertainment division, which was responsible for producing a number of … Read the whole story
2008 is wrapping up pretty poorly for The Associated Press, which this week saw two more setbacks: an employee byline strike and a new … Read the whole story
In a further sign that media businesses targeting a U.S. Hispanic audience are struggling along with the general market, a station group partly owned … Read the whole story
Former Nike marketing executive Liz Dolan has been named chief marketing officer of OWN, the Oprah Winfrey Network. Read the whole story
In March, the Detroit Free Press and The Detroit News will cut back home delivery from seven to just three days and two days … Read the whole story
Even though consumers are determined to do their holiday shopping by focusing on the best prices, they actually like ads that appeal to their … Read the whole story
As researchers clamor for (arguably) firmer viewing metrics that come directly from set-top boxes, Discovery Communications has become the first programmer to purchase data … Read the whole story
Media magazine has selected MediaVest as its Agency of the Year for 2008. It is the sixth time in the six years Media has … Read the whole story
