MediaDailyNews
Wednesday, June 3, 2009
  • Show Me: Reality Outpaces Scripted Fare In Key Engagement Categories
    by Wayne Friedman

    Broadcast reality TV shows can be more engaged with viewers than broadcast scripted TV shows, but scripted brings in younger and higher-income viewers. Advertisers, … Read the whole story

  • COMMENTARY
    Media X: Dying Young
    by Jack Feuer

    Enemies of media service are salivating at the prospect of undoing unbundling. Maybe clients would be happier with creatives back in control. It's probably … Read the whole story

  • News Analysis: Traditional Media Drops Exceed Expectations
    by Erik Sass

    Newspapers, radio and magazines all saw revenues drop by roughly one-quarter in the first quarter of 2009, exceeding analyst predictions. This suggests their full-year … Read the whole story

  • Conan Clicks In Debut 'Tonight' Show
    by Wayne Friedman

    The premiere of "The Tonight Show with Conan O'Brien" grabbed big numbers -- as expected. Scoring a large Nielsen preliminary 7.1 rating/17 share among … Read the whole story

  • Spike, Comedy Central Join The 'Entourage'
    by David Goetzl

    Viacom will get two for the price of $600,000. The cable programmer will air the syndicated episodes of the HBO hit "Entourage" it purchased … Read the whole story

  • In Style: 'Fashion House' Clicks With Women
    by David Goetzl

    Bravo's new series "The Fashion House" saw viewership soar last week for its fourth episode, rising 79% among women 18-to-49 following a significant fall-off … Read the whole story

  • Lamar Enlists Magink For Subtle Digital Signage
    by Erik Sass

    Lamar Advertising Co. is using low-power digital signage technology developed by Magink for a new billboard installation in the Bronx. This marks the first … Read the whole story