In a bid to accelerate the role technology is playing in reshaping the modern media services agency, Interpublic's Mediabrands unit has named Scott Beltran … Read the whole story
In the following interview with MediaDailyNews, Mediabrands' Chief Technology Catalyst Greg Smith and newly appointed Chief Information Officer Scott Beltran explain the growing role … Read the whole story
Zoom Media & Marketing, which operates a network of digital out-of-home video displays in bars, restaurants and nightclubs, has signed a deal with LocaModa … Read the whole story
After missing a scheduled debt payment, the Reader's Digest Association filed for Chapter 11 bankruptcy protection on Monday, saying it would seek to reduce … Read the whole story
Univision Communications trimmed its second-quarter losses, but still suffered because of lower advertising results for its television and radio properties. Read the whole story
The much-anticipated season-three premiere Sunday of "Mad Men" on AMC yielded the highest rating ever in series history. Read the whole story
Nielsen Co. has invested more than $1 billion in research and development related to a so-called "three screen" - TV, computer and mobile - … Read the whole story
CBS picked up a Sunday victory in August, thanks to a dramatic PGA Championship and an interview with NFL player Michael Vick. Read the whole story