MediaDailyNews
Friday, September 25, 2009
  • COMMENTARY
    Saving the Prime-Time Season: The American Challenge
    by Don Seaman, Featured Contributor

    America, you're on notice. This is your Television speaking, and it's not happy. Broadcast TV -- the lifeblood of any true American household, followed … Read the whole story

  • TiVo: Ads Skipped In Acclaimed Shows
    by Wayne Friedman

    TV commercials of critical and award-winning TV shows are typically fast-forwarded more than other programs in DVR homes. Read the whole story

  • T-Up: Cox Offers ESPN360
    by David Goetzl

    A month after Comcast launched ESPN360.com, another top-5 cable operator is teeing up the service. Cox Communications will make the online sports hub available … Read the whole story

  • ABC Sitcoms Post Strong Openings
    by Wayne Friedman

    ABC's adventurous plan to launch multiple new shows on Wednesday night started strong on its premiere night. "Modern Family" and "Cougar Town" turned heads. Read the whole story

  • Cause & Effect: How MediaVest's New Research Is Affecting Media
    by Joe Mandese

    To help clients better understand the role social causes have on how consumers perceive their products and brands, or on the campaigns and media … Read the whole story

  • Goodby: Forget :30 Spots, Write It On The House
    by Karl Greenberg

    Agency honcho Jeff Goodby argues that only a fraction of marketers are willing to face the implications of digital media, and most don't fully … Read the whole story

  • Mag Bag: Uncluttered: Fashion Readers Like Magazine Ads
    by Erik Sass

    As television, radio -- and, increasingly, the Internet -- anxiously ponder the pros and cons of ad clutter, fashion magazines can happily point to … Read the whole story