Friday, October 23, 2009
  • CIMM Forges Ahead, Looks For More Advertisers To Sign On

    When researchers embarked on an initiative to upgrade media measurement, the fund-raising process looked reasonably easy, but that was before the economic tailspin. The ... Read the whole story

  • NYTCO Profits Up, Revenues Down

    Like several other major newspaper publishers, the New York Times Co. posted an increase in profits in the third quarter, but this good news ... Read the whole story

  • Staying Up Late: A Late-Night Rush Of Advertisers

    Late-night network shows are suddenly in hot demand of national TV advertisers. "We've been seeing double-digit price increases over upfront pricing," says Chris Simon, ... Read the whole story

  • CBS, Fox Win Wednesday, But TV Programs Take A Dip

    In analyzing Nielsen live-plus-same-day viewing results, total viewers slipped 3% on Wednesday, October 20 to 33.8 million total viewers at the five English-language networks ... Read the whole story

  • Mag Bag: Playboy Will Cut Base By Over One-Third

    The nation's largest men's magazine soon won't be, as Playboy plans to cut its rate base from 2.6 million to 1.5 million beginning in ... Read the whole story

  • Havas Reports Weaker Than Expected Results

    Havas, the parent of MPG, Media Contacts, and agencies such as EURO RSCG, Thursday reported weaker-than-expected third-quarter results, reflecting the lagging effects of the ... Read the whole story