When researchers embarked on an initiative to upgrade media measurement, the fund-raising process looked reasonably easy, but that was before the economic tailspin. The … Read the whole story

Like several other major newspaper publishers, the New York Times Co. posted an increase in profits in the third quarter, but this good news … Read the whole story

Late-night network shows are suddenly in hot demand of national TV advertisers. "We've been seeing double-digit price increases over upfront pricing," says Chris Simon, … Read the whole story

In analyzing Nielsen live-plus-same-day viewing results, total viewers slipped 3% on Wednesday, October 20 to 33.8 million total viewers at the five English-language networks … Read the whole story

The nation's largest men's magazine soon won't be, as Playboy plans to cut its rate base from 2.6 million to 1.5 million beginning in … Read the whole story