MediaDailyNews
Wednesday, November 18, 2009
  • NBC, Cox: Dynamic Ad Inserts Add Value

    Cox and NBC started another test in which TV commercials of traditional TV will resemble those on the Internet -- commercials will be continually ... Read the whole story

  • Media X: Eat or Be Eaten

    The digidouches talk a good game. They know the tech, but they don't understand the art. And sooner or later, they'll get theirs. Read the whole story

  • Star Power: Celeb Endorsements Click With Younger Demos

    Young consumers, 18-34, are moved more than others to buy products with celebrities attached to them. They believe such endorsements improve a brand's awareness ... Read the whole story

  • Asset Gain: Cablevision To Spin Off MSG

    A top Cablevision executive said Tuesday the company expects to complete the spinoff of its Madison Square Garden unit by Dec. 31. Cablevision vice ... Read the whole story

  • Scarborough: Most Americans Still Read Newspapers

    Newspaper publishers hoping to staunch the flow of ad dollars out of the medium got some help this week from a Scarborough Research study, ... Read the whole story

  • Discovery/Hasbro Adds Execs To New Venture

    A top Mediacom executive who handled the Hasbro business will head sales for the new network, co-owned by the toy company and Discovery Communications. ... Read the whole story

  • AT&T: More Free TV Apps

    Customers of its U-verse telco TV service will be able to enter a coupon code with a remote control, which will allow them to ... Read the whole story

  • Cartoon Network's 'Ben 10' Fits Foot Locker

    Cartoon Network has a deal with Kids Foot Locker that has the retailer plugging the latest movie in the "Ben 10" franchise, while the ... Read the whole story

  • ABC Approves New Community Newspaper Service

    Seeking to accommodate community newspaper publishers squeezed by the recession, the Audit Bureau of Circulations board has given its final approval for a new ... Read the whole story

  • Mediabrands Adds COO To CFO Comonte's Role

    In an indication of the role finance is playing in the restructuring of big media agency holding companies, Interpublic's Mediabrands division Tuesday announced that ... Read the whole story