January 25, 2023
Thursday, February 18, 2010
Multiple marketers, including Kraft, have recently spoken about lower pricing helping ad dollars go further in 2009. Now, Kellogg appears to be the first … Read the whole story
An important trial of a promising addressable TV advertising technology found that viewers in households receiving ads targeted specifically at them were less likely … Read the whole story
Sinclair Broadcast Group posted much better advertising revenue results than anticipated for its fourth-quarter 2009. Overall broadcast revs were down just 6.4%, but the … Read the whole story
No surprise here: NBC is using its prime-time Olympic real estate as a platform to try and reignite its 10 p.m. time slot. But … Read the whole story
Geri Wang, the head of prime-time sales at ABC for nearly a decade, has been named to the network's top sales post, replacing Mike … Read the whole story
Flat is the new fantastic in the world of traditional media, and monthly magazines have reached an even stretch after two years of straight … Read the whole story
Digitally delivered coupons are growing fast while printed newspaper inserts are increasingly threatened. The findings of two surveys suggest newspaper coupon inserts could be … Read the whole story
The Winter Olympics only got to a silver medal on Tuesday -- as the big NBC sports event went head to head with Fox's … Read the whole story
