MediaDailyNews
Tuesday, April 6, 2010
  • TidalTV Taps LiveRail To Grow Online Inventory
    by David Goetzl

    TidalTV, which places ads within online video and uses proprietary data to improve targeting, has a deal giving it access to additional inventory. The … Read the whole story

  • CBS Radio Jumps on iPad
    by Erik Sass

    Everyone knows publishers are racing to get digital versions of their products on the iPad, but how about... radio? Yes, online audio and broadcast … Read the whole story

  • P&G, Walmart Sponsor Family-Friendly TV
    by Wayne Friedman

    Two major consumer product brands, Procter & Gamble and Walmart, say viewers should be assured that advertisers haven't forgotten about family programming: The companies … Read the whole story

  • Clear Signal: More Carmakers Offer HD Radio
    by Erik Sass

    The automobile is the newest arena for competition between digital audio content providers. Satellite radio and online services are facing off with HD radio … Read the whole story

  • Nielsen Breaks Ad Campaign Aimed At Multicultural Targets
    by Joe Mandese

    Nielsen Co. Monday unveiled an ad campaign to promote its awareness and reputation among multicultural groups. The campaign, which specifically targets African Americans, Hispanic … Read the whole story

  • New York Flies High With American
    by Fern Siegel

    American Airlines has reached an $8 million, two-year agreement with New York to promote the city that never sleeps nationwide. American will serve as … Read the whole story

  • iPad Gets 'Effective' Visibility On 'Modern Family'
    by Wayne Friedman

    Last week's episode of ABC's "Modern Family" -- which had an extensive storyline about Apple's new iPad -- yielded a market exposure value for … Read the whole story