In a move that could significantly expand the number of networks vying for their clients advertising budgets during the cable TV upfront advertising marketplace, … Read the whole story
Local television advertising revenues will grow nearly 11% in 2010. However, they will land behind results set in the pre-recession 2008 year. BIA/Kelsey estimates … Read the whole story
Deals for media business rocketed up over 50% in the first half of 2010 -- the highest level in at least six years. But … Read the whole story
MTV Networks and Warner Music Group Corp have struck a broad, multiyear marketing/advertising partnership. It gives MTV the exclusive right to sell ad inventory … Read the whole story
Acme Communications CEO Doug Gealy said a recent deal with LIN TV should make potential buyers of Acme stations "now realize we're serious" as … Read the whole story
Radio reaches the majority of shoppers before they begin their shopping expeditions, exceeding most other media, including TV and the Internet. Read the whole story
Society is in the thrall of digital media devices, per Burst Media and Ipsos. The findings suggest an obsession and dependency verging on addiction. … Read the whole story
Searching for content, the NFL Network has a deal to air Canadian Football League games starting Thursday -- and stretching into the NFL season. … Read the whole story