Tuesday, July 13, 2010
  • World Cup Final Best Soccer Ratings Ever

    U.S. viewership of the World Cup final in South Africa on Sunday, in which Spain beat the Netherlands in overtime, was the most-viewed soccer ... Read the whole story

  • Magazine Launches, Closings Stabilize in 2010

    The number of new magazine launches and closings stabilized in the first half of 2010, according to new data from MediaFinder. There were also ... Read the whole story

  • Teaching Competitive Advertising, Post-'Mad Men'

    The advertising industry is very competitive. Accounts move more frequently, and the need for strategic, creative and media solutions constantly evolves. How do educators ... Read the whole story

  •, Turner Form Sales Partnership

    In a corporate synergy move that could signal how difficult it is for magazines to build a lucrative business online, Sports Illustrated has turned ... Read the whole story

  • Magazine Ad Pages Rise in 2Q, Food, Sports Spike

    Consumer magazines saw growth in both ad pages and rate card ad revenues in the second quarter of 2010, according to the Publishers Information ... Read the whole story

  • Name Game: Fox Sports Espanol Rebrands As Fox Deportes

    Fox Sports En Español will become more efficient with its new network name. This fall, the 14-year-old network will be called Fox Deportes. Fox ... Read the whole story

  • truTV To Carry First 4 NCAA Tournament Games

    The NCAA has tried to offer some balance for what effectively will be play-in games for March Madness. Next year, the tournament match-ups will ... Read the whole story

  • Sternberg Authors B2B TV Trilogy

    Longtime agency researcher Steve Sternberg will produce a series of reports for the B-to B data provider Baseline, starting with a preview of the ... Read the whole story

  • Gray Signs For Local Rentrak Ratings

    Rentrak, which strives to sell a measurement product for local markets more compelling than Nielsen's, has inked a deal with Gray Television involving two ... Read the whole story