January 25, 2023
Tuesday, July 13, 2010
U.S. viewership of the World Cup final in South Africa on Sunday, in which Spain beat the Netherlands in overtime, was the most-viewed soccer … Read the whole story
The number of new magazine launches and closings stabilized in the first half of 2010, according to new data from MediaFinder. There were also … Read the whole story
- COMMENTARY
The advertising industry is very competitive. Accounts move more frequently, and the need for strategic, creative and media solutions constantly evolves. How do educators … Read the whole story
In a corporate synergy move that could signal how difficult it is for magazines to build a lucrative business online, Sports Illustrated has turned … Read the whole story
Consumer magazines saw growth in both ad pages and rate card ad revenues in the second quarter of 2010, according to the Publishers Information … Read the whole story
Fox Sports En Español will become more efficient with its new network name. This fall, the 14-year-old network will be called Fox Deportes. Fox … Read the whole story
The NCAA has tried to offer some balance for what effectively will be play-in games for March Madness. Next year, the tournament match-ups will … Read the whole story
Longtime agency researcher Steve Sternberg will produce a series of reports for the B-to B data provider Baseline, starting with a preview of the … Read the whole story
Rentrak, which strives to sell a measurement product for local markets more compelling than Nielsen's, has inked a deal with Gray Television involving two … Read the whole story
