MediaDailyNews
Tuesday, November 30, 2010
  • Partilla Parts With Clear Channel, Returns To Agency World As COO Of Dentsu West

    After effectively creating the equivalent of full-service agencies to drive business within two of the world's largest media companies - Time Warner and Clear … Read the whole story

  • Prime-Time Spots Steady, Long-Term Costs To Drop

    Media agency TargetCast tcm says the four networks' average cost for a 30-second commercial was $80,495 in the third quarter -- down 2% versus … Read the whole story

  • MidCenturyTV Site Traffics In Nostalgic TV

    In contrast to other new premium TV sites started recently, MidCenturyTV.com has launched with seemingly little conflict with the major TV networks and studios. … Read the whole story

  • Akoo Bows SyncAds For Mobile Promos

    Akoo, a place-based TV network delivering entertainment content to mall food courts and college dining halls, has a new ad option, SyncAds. It allows … Read the whole story

  • Ford Drives Ion Original Programming

    The Ion network, with no unscripted programming in the schedule yet, has hired a top programming executive steeped in the nonfiction genre. Former chief … Read the whole story

  • Book It: E-Reader Ownership Triples

    The number of U.S. adults who own an e-reader -- meaning devices like the Amazon Kindle and Sony Reader -- has tripled over the … Read the whole story

  • Fox Kicks Off 'X Factor' Promotion

    At least 10 months out, Fox has begun plugging what it hopes will be another successful sing-off. The network started airing 10-second teasers for … Read the whole story