Ad spending in the media tracked by Kantar Media expanded 8.7% during the third quarter of 2010, the most recent quarter compiled by the … Read the whole story
Things are looking up in the advertising world -- at least for independent, mid-sized advertising and integrated marketing agencies. Ad shops in 20 countries … Read the whole story
Digital media producer Terra offered research Monday indicating that Hispanics may be a successful target for interactive TV campaigns. A new study commissioned by … Read the whole story
While some reports continue to predict uneven results for the sale of 3D TVs, global overall production of TV sets will continue to climb. … Read the whole story
The NHL might well move its annual Winter Classic to prime time permanently. On Saturday, the yearly outdoor event on New Year's Day drew … Read the whole story
The phenomenal "SpongeBob SquarePants" isn't going under; in fact, the wonderfully wacky show promises to be around for years to come. Nickelodeon, which launched … Read the whole story
As expected, OWN, the new Oprah Winfrey cable network, launched with modest ratings over the weekend. Preliminary Nielsen numbers show that during prime time … Read the whole story
