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by Joe Mandese
Madison Avenue may be consumed by fast-moving digital media like Facebook and Google, but it is the friendly, old school name of Meredith that … Read the whole story
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by Joe Mandese
Media people typically think of their business as a combination of art and science, but WPP's Schematic unit has developed some science, well the … Read the whole story
by David Goetzl
Viamedia, a rep firm that sells on behalf of a collection of cable systems, will offer some of the inventory it controls for bidding … Read the whole story
by Erik Sass
After several months of negotiations, Hearst Corp. has made a binding offer to acquire Lagardère SCA's international magazine business, including Hachette Filipacchi, which publishes … Read the whole story
by David Goetzl
A Starcom MediaVest unit has crafted a deal making General Motors a top-line sponsor of a syndicated series targeting men set to air on … Read the whole story
by Wayne Friedman
The Super Bowl may not be as super as a year ago -- in terms of viewers -- but what viewers it will get … Read the whole story
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by Wayne Friedman
Strong political advertising rocketed Gannett's broadcasting revenues for the fourth-quarter 2010 -- but near-term periods will see much weaker gains. Broadcasting revenues gained 27.1% … Read the whole story
by Erik Sass
Akoo, which operates an interactive, digital out-of-home video network reaching college dining halls and mall food courts with "social TV," has expanded to a … Read the whole story