A key component in a local-market measurement system using set-top-box data that Nielsen plans to launch is actually its national ratings panel. A Nielsen … Read the whole story
Global crises, including the natural and man-made disasters in Japan and turmoil in the Middle East, has taken four-tenths of a percentage point out … Read the whole story
The editors of OMMA magazine are preparing their annual list of the "Most Important Online Publishers," and would like to hear any thoughts you … Read the whole story
Capital One, which just finished making its clan of barbarians a staple of the NCAA tournament, has shifted its $350 million-plus media business to … Read the whole story
In an interesting twist on the old "go-slow" strike tactic, the News Media Guild is suggesting that unionized members of the Associated Press employ … Read the whole story
The strong market for broadcast and cable TV networks may get better. They now may have another factor looming in their favor: Billions of … Read the whole story
ESPN will complicate the live TV mobile app environment in launching its own app -- one without TV commercials. ESPN timed the launch for … Read the whole story
CNBC said March produced a record in unique users for its Web site, with an 83% increase over the same month last year. Data … Read the whole story