MediaDailyNews
Tuesday, July 19, 2011
  • Posterscope Deploys 'Near Field' Test, Could Revolutionize Outdoor Media Buys

    In a media-buying first, Aegis' Posterscope this week rolled out the first application of a promising new interactive out-of-home media technology, "near field communication," ... Read the whole story

  • Tribune Restructures Publishing, Hunter New CEO

    Tribune Co., struggling to put its finances on a firm footing amid a drawn-out bankruptcy dispute, is restructuring its publishing division. Among other changes, ... Read the whole story

  • OTT Video Causes Bandwidth Challenge For IPTV

    So-called "Over The Top" Internet-driven video services are causing bandwidth problems for telcos and IPTV services. The growing OTT service will total $32 billion ... Read the whole story

  • Big 'Bites': Sundance, Subaru Drive Partnership

    Sundance Channel, which doesn't take traditional advertising and continues to pursue product placement dollars, has a deal with Subaru, in which one of its ... Read the whole story

  • Dyle Up Mobile Content

    A coalition looking to launch a national mobile program service will use "Dyle" as its consumer brand. "Dyle" apparently is derived from some marriage ... Read the whole story

  • Core Strength: Aegis Acquires TigerSpike Stake

    Aegis Group bought a minority stake in mobile technology firm TigerSpike, a proprietary cloud-based delivery platform, to beef up its media services. The company ... Read the whole story