MediaDailyNews
Wednesday, July 27, 2011
  • Synovate Spin-Off Sparks Aegis Takeover Talk
    by Steve McClellan

    London-based holding cNow that Aegis Group has agreed to spin off its marketing and media research division Synovate to French research company Ipsos for … Read the whole story

  • A Pure-Play Aegis Plans To Use Cash To Acquire, Not Sell
    by Joe Mandese

    Aegis' spin-off of marketing and media research division Synovate to French research company Ipsos for about $859 million gives a bounty of cash that … Read the whole story

  • Gannett Launches Daily 'DealChicken'
    by Erik Sass

    Newspaper publishers are scrambling to get into the group discount business, both through partnerships with existing players and new proprietary services. Gannett Co. has … Read the whole story

  • Internet-Connected TV To Grow 36% By 2016
    by Wayne Friedman

    New bells and whistles on Internet-connected televisions aren't going to waste: Over 60% of Internet-connected TV households use TV apps at least once per … Read the whole story

  • MSLO Ad Revs Dip Again, Realignment Planned
    by Erik Sass

    Reflecting broader woes in the consumer magazine business, Martha Stewart Living Omnimedia reported that total revenues at its publishing division slipped 3.4% to $34.1 … Read the whole story

  • Comcast, NBC Adopt Dynamic Ads For VOD
    by Wayne Friedman

    Moving toward a world of complete TV messaging targeting, Comcast and NBC Universal have adopted dynamic ad insertion for the company's video-on-demand programming. Spots … Read the whole story

  • Advertisers Ask Court To Dismiss 'Browser Sniffing' Case
    by Steve McClellan

    CBS, Microsoft, Mazda and McDonald's have asked a New York court to dismiss a lawsuit alleging illegal "browser sniffing" brought against them earlier this … Read the whole story