Citing "global macro concerns" about the economy, Wall Street financial firm UBS lowered its 2012 organic revenue growth and profit estimates for two of … Read the whole story
Advertisers are increasingly demanding more of what we call T.I.M. -- advertising that is Targetable, Interactive and Measurable. This requires TV programmers build a … Read the whole story
Big pitch decisions continue to roll out of Asia. The latest win goes to Publicis Groupe's Starcom, which has won the $60 million Mars … Read the whole story
Now part of NBCUniversal's array of woman-targeted entertainment platforms, online site Daily Candy has gone offline, striking a deal with Procter & Gamble for … Read the whole story
DirecTV is nearing the launch of Nomad, a product that will allow customers to transfer programming captured on an HD DVR to mobile devices … Read the whole story
Longtime TV programming analysis executive for media agencies, Steve Sternberg has been named senior vice president of sales research for ION Media Networks. Read the whole story
In its season premiere, CW's "Secret Circle" posted a nice preliminary Nielsen 1.9 rating/5 share among the network's key women 18-34 viewers. Better still, … Read the whole story
Affluent adults who identify themselves as lesbian, gay, bisexual or transgender tend to be younger and wealthier than affluent adults in general, according to … Read the whole story
Even with sports such a crucial part of its brand, DirecTV may be looking to trim costs by limiting the number of narrowcast sports … Read the whole story