Dutch brewing giant Heineken International is conducting a consolidation review of its estimated $350 million global media agency assignment. The review will pit two … Read the whole story
Sometimes big media moves are sudden and completely serendipitous. That was the case with Laura Lang's decision to step down as Publicis' top digital … Read the whole story
Paris-based agency holding company Publicis Groupe will begin the search for a new CEO next summer, according to Maurice Levy, who has been in … Read the whole story
In what it describes as a "game-changing measurement upgrade," digital TV set-top data audience measurement firm, Rentrak this morning said it was rolling out … Read the whole story
Starcom MediaVest Group is restructuring both its LiquidThread content unit and its West Coast operations. Brent Poer has been elevated to the new post … Read the whole story
Phoenix Media Xchange has debuted the emediaXchange.com platform for radio advertising. The emediaXchange.com platform allows advertisers large and small to place ads directly with … Read the whole story
Cable consumers' favorite channels aren't always the highest-rated. Beta Research demonstrates this point with its 2011 cable subscriber evaluation study, recently naming Discovery Channel, … Read the whole story
TargetSpot, which operates a large digital audio advertising network, has signed three new distribution partners. The new partners -- Musicovery, Digitally Imported, and Aupeo … Read the whole story
CW's longtime marketing executive Rick Haskins is staying with the network after all -- with a new title and broader digital responsibilities. He will … Read the whole story
In a signal that iPad design might serve as an inspiration for a Web presence, the Weather Channel has launched a new desktop app … Read the whole story
Berkshire Hathaway Inc., the investment company founded by billionaire investor and Omaha native Warren Buffett, has purchased the Omaha World-Herald newspaper for $200 million. Read the whole story