Dutch brewing giant Heineken International is conducting a consolidation review of its estimated $350 million global media agency assignment. The review will pit two … Read the whole story

Sometimes big media moves are sudden and completely serendipitous. That was the case with Laura Lang's decision to step down as Publicis' top digital … Read the whole story

Paris-based agency holding company Publicis Groupe will begin the search for a new CEO next summer, according to Maurice Levy, who has been in … Read the whole story

Phoenix Media Xchange has debuted the emediaXchange.com platform for radio advertising. The emediaXchange.com platform allows advertisers large and small to place ads directly with … Read the whole story

Cable consumers' favorite channels aren't always the highest-rated. Beta Research demonstrates this point with its 2011 cable subscriber evaluation study, recently naming Discovery Channel, … Read the whole story

TargetSpot, which operates a large digital audio advertising network, has signed three new distribution partners. The new partners -- Musicovery, Digitally Imported, and Aupeo … Read the whole story

CW's longtime marketing executive Rick Haskins is staying with the network after all -- with a new title and broader digital responsibilities. He will … Read the whole story

In a signal that iPad design might serve as an inspiration for a Web presence, the Weather Channel has launched a new desktop app … Read the whole story