January 25, 2023
Wednesday, December 7, 2011
Despite marketer concerns about the macroeconomic picture, CBS CEO Leslie Moonves told a crowd of investors and analysts Tuesday that "network television is doing … Read the whole story
Globally, Publicis Groupe's digital business now accounts for about 30% of the holding company's revenues. But in the U.S., that figure is much higher … Read the whole story
Time Warner's perspective has been that the current fourth quarter hit a few potholes when it came to TV advertising for its networks. But … Read the whole story
With the film awards season kicking off, Cox Digital Solutions Tuesday rolled out an entertainment-focused ad network spanning more than 1,000 sites and a … Read the whole story
With advertisers expressing growing interest in mobile 2D bar codes, women's interest publisher Meredith Corp. is adopting Microsoft Tag as the standard 2D bar … Read the whole story
In an effort to get beyond conventional Nielsen ratings, Aegis Media North America this morning announced an agreement to license Rentrak's digital TV set-top … Read the whole story
Yellow Page publishers will continue to see a softening of business over the next three years. BIA/Kelsey expects revenues from print and online directories … Read the whole story
Radio One, the urban radio network with 54 stations in major U.S. markets, has begun selling apps as part of its local advertising products … Read the whole story
