Tuesday, December 27, 2011
  • 4As: Costs Rose For Spots; Agency Markup Came Down

    While year-to-year agency costs for commercial production remained close to flat this year, cost increases for the production houses doing the work were a … Read the whole story

  • 'X Factor' Sponsors Score Cross-Platform

    Fox's "X Factor" may not have hit the ratings heights as promised to advertisers, but from a digital and social media perspective, the singing … Read the whole story

  • Sirius XM To Carry All College Bowl Games

    College football fans, rejoice. Those who want to hear the live play-by-play of every single bowl game played during the 2011-2012 college football postseason … Read the whole story

  • Chevrolet Drives Crowd-Sourced Super Bowl Campaign

    One could say that branded, Super Bowl-centered, crowd-sourced video contests are so 2010. Feeling otherwise, Chevrolet has tapped Microsoft Advertising and crowd-sourcing agency Mofilm … Read the whole story

  • Marketers Score With Santa Ads

    Santa still can deliver gifts to marketers. Four spots featuring the icon proved to be among the most effective holiday ads this season, including … Read the whole story

  • Extinction Now

    Like many people who spend too much time with media, I'm convinced that it will eventually kill us. Perhaps not directly - the disembodied-hand-bursting-through-screen-to-choke-us-senseless … Read the whole story

  • 285 Madison Ave. To Repoen, But Y&R Relocating Temporarily While Investigation Continues

    285 Madison Avenue, the headquarters of WPP's Y&R unit, which as been closed since Dec. 14 when a Y&R executive was killed in a … Read the whole story