Tuesday, January 31, 2012
  • Super Bowl Ads Score $4M

    Current reports suggest that TV advertisers are paying anywhere from 13% to 29% price increases for a TV commercial in the upcoming Super Bowl … Read the whole story

  • SapientNitro, AKQA, Ogilvy Lead Agencies In Mobile Expertise

    With mobile advertising and marketing budgets growing, agencies are scrambling to bolster in-house expertise to match client demand. In that respect, SapientNitro, AKQA, Ogilvy, … Read the whole story

  • Aegis Purchases Stake In Upper Storey

    London-based Aegis Group has acquired a minority stake in The Upper Storey, a Singapore-based digital agency. The purchase is Aegis' first acquisition amid an … Read the whole story

  • New Sponsors Join 'Celebrity Apprentice' For 12th Season

    One of the original big-ticket branded entertainment-connected TV shows, "Celebrity Apprentice" has announced a new slate of in-show sponsors: food company Kraft, drug retailer, … Read the whole story

  • Gannett Ad Revenues Fell In 2011, Digital Bright Spot

    The fourth quarter of last year didn't bring much good news for newspaper publishers, judging by some of the first results announced this week … Read the whole story

  • Pac-12 Aligns Digital Nets With TV, Aufhauser Named Digital GM

    Pac-12 Enterprises has hired David Aufhauser as vice president and general manager of digital media. The hire comes as the subsidiary of the Pac-12 … Read the whole story

  • CNBC Inks Deal Based On Nielsen, Rentrak Data

    CNBC has signed an upfront deal with agency MPG on behalf of its client Fidelity that offers dual guarantees, based on both Nielsen and … Read the whole story