Wednesday, April 25, 2012
  • Havas Revs Rise 7%, New Biz Up

    Havas, the Paris-based advertising holding company, reported that first-quarter revenues totaled approximately $511 million, up 7.2%. Organic growth, which excludes acquisitions and currency fluctuations, … Read the whole story

  • P&G Shifts Agency Assignments In China

    Procter & Gamble has rejiggered its media assignments in China -- where it spends a hefty $500 million a year on ads. The client's … Read the whole story

  • 'Viewability' Better Than Clicks To Measure Online Ads

    Continuing to lose face among marketers, new research shows that clicks and total impressions are far from the best way to measure online conversions. … Read the whole story

  • Confusion By Design -- Or How I Learned To Hate My Program Guide

    So counterintuitive is my new MSO interface, it took us as a family 10 days to work out how to record programs and another … Read the whole story

  • TV Incentive Social Media Programs Gain Ground -- which has deals with Fox Broadcasting (for "New Girl"), Mark Burnett Productions, Oxygen TV, Virgin Produced -- says early data shows users … Read the whole story

  • Fox News Re-Ups O'Reilly

    Fox News has re-signed Bill O'Reilly to a multi-year deal, keeping "The O'Reilly Factor" host on the network he has been with since its … Read the whole story

  • Barry Diller Tells Senate: Online Video Same As Trad TV

    New digital video services should be permitted to operate on a level playing field with broadcasters and other traditional programming services, former TV and … Read the whole story

  • Hershey Plans Double-Digit Ad Spending Bump

    Hershey plans to increase global ad spend by a low double-digit percentage this year, partly to support new campaigns for Jolly Rancher and Rolo. … Read the whole story

  • LGBT Consumers Are Increasingly Mainstream

    Lesbian, gay, bisexual, and transgendered people (LGBT) have ceased to be a mostly urban subculture and are now largely integrated into mainstream American society … Read the whole story

  • Zippo Rocks Out With New Campaign

    The company has launched a musical event, sweepstakes, giveaway, social media and online marketing program with retail tie-in called "Zippo Encore." The effort aims … Read the whole story