Havas, the Paris-based advertising holding company, reported that first-quarter revenues totaled approximately $511 million, up 7.2%. Organic growth, which excludes acquisitions and currency fluctuations, … Read the whole story
Procter & Gamble has rejiggered its media assignments in China -- where it spends a hefty $500 million a year on ads. The client's … Read the whole story
Continuing to lose face among marketers, new research shows that clicks and total impressions are far from the best way to measure online conversions. … Read the whole story
So counterintuitive is my new MSO interface, it took us as a family 10 days to work out how to record programs and another … Read the whole story
ACTV8.me -- which has deals with Fox Broadcasting (for "New Girl"), Mark Burnett Productions, Oxygen TV, Virgin Produced -- says early data shows users … Read the whole story
Fox News has re-signed Bill O'Reilly to a multi-year deal, keeping "The O'Reilly Factor" host on the network he has been with since its … Read the whole story
New digital video services should be permitted to operate on a level playing field with broadcasters and other traditional programming services, former TV and … Read the whole story
Hershey plans to increase global ad spend by a low double-digit percentage this year, partly to support new campaigns for Jolly Rancher and Rolo. … Read the whole story
Lesbian, gay, bisexual, and transgendered people (LGBT) have ceased to be a mostly urban subculture and are now largely integrated into mainstream American society … Read the whole story
The company has launched a musical event, sweepstakes, giveaway, social media and online marketing program with retail tie-in called "Zippo Encore." The effort aims … Read the whole story