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by Joe Mandese
In what is likely the most significant change in the methods Nielsen uses to measure TV -- and potentially all forms of video content … Read the whole story
by Steve McClellan
Havas shareholders approved a resolution at the company's annual meeting Thursday authorizing the Paris-based ad company to buy back as many as 51.7 million … Read the whole story
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by Wayne Friedman
Dish Network has created another new feature that won't be making too many friends among TV advertisers. The new feature, called the "Auto Hop," … Read the whole story
by Erik Sass
The privately held media company that owns the "San Diego Union-Tribune" is in negotiations to buy "The Orange County Register" along with 24 community … Read the whole story
by David Goetzl
Using Yahoo's IntoNow system, ABC will allow viewers to enter a sweepstakes while watching freshman drama "Revenge" live. An IntoNow app allows users to … Read the whole story
by David Goetzl
DirecTV's Audience Network, which partnered with NBC to air "Friday Night Lights" and carries the "Dan Patrick Show," has commissioned its first original scripted … Read the whole story
by Erik Sass
Interest in owning a tablet PC has increased among people with household incomes over $100,000, even as overall tablet ownership rates have also increased, … Read the whole story
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by Steve McClellan
Given the speed of change in the digital world, along with general dissatisfaction by most marketers with their agency lineups, Forrester Research has issued … Read the whole story
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by Wayne Friedman
AMC Networks posted soaring advertising sales growth in its first-quarter results. The group of networks -- which includes AMC, WE tv, IFC and Sundance … Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
Since I launched my own business more than 25 years ago, one of the many joys has been not having to keep a resume … Read the whole story