by David Goetzl
While there is evidence that more major advertisers may trim ad dollars, three highly competitive categories appear to be moving in the other direction. … Read the whole story
by David Goetzl
After five years, Google is shuttering its auction-based TV ad sales system and "doubling down" on the growing online video space. Google pitched TV … Read the whole story
by Steve McClellan
Havas, the Paris-based advertising holding company, reported that revenues grew more than 8% to $1 billion in the first half of the year. Net … Read the whole story
by Steve McClellan
WPP CEO Martin Sorrell has been slapped with a defamation lawsuit in New York. The suit was filed by the law firm representing New … Read the whole story
by Erik Sass
Hispanics and African-Americans are more likely to tune in to Internet radio on mobile devices and behind the wheel, according to a new study. … Read the whole story
by Erik Sass
A number of big consumer magazine and newspaper publishers have expanded their ability to deliver digital advertising, including Conde Nast, Gannett and Hearst. Read the whole story
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by Steve McClellan
Mondelez International is preparing to launch a media agency review; MediaVest will defend. Estimated ad spending on the account is $250 million annually, according … Read the whole story
by David Goetzl
AT&T U-verse, which has a heavy presence in Texas, will begin carrying the ESPN-owned Longhorn Network (LHN), adding 1 million subscribers to ESPN's 4 … Read the whole story
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by Steve McClellan
The word "Olympics" was mentioned more than 26 million times during the games across the social media universe. Among Olympic sponsors, McDonald's was the … Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
Komen was a Relationship Era marketer before there was a Relationship Era. Now, as a penalty for betraying those relationships, Komen must resort to … Read the whole story