by Steve McClellan
WPP's Mindshare has poached well-regarded Starcom Mediavest Group veteran Mary Carpenter to run its Chicago office. Carpenter will oversee an operation with 175 staffers … Read the whole story
by Wayne Friedman
Nielsen says this summer and fall, TV networks will spend roughly the equivalent of $4.5 billion in TV promos -- with the majority of … Read the whole story
by Erik Sass
MPA, the Association of Magazine Media, has revamped its Web site, www.magazine.org, for an improved user experience and navigability to content including industry data, … Read the whole story
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by Joe Mandese
Call it the Online Content War, but in the past several days, the major online entertainment content platforms have unveiled a new spate of … Read the whole story
by Wayne Friedman
More long-form premium TV and movie content continues to get heavy play from online consumers. Premium video content -- movies, TV and sports programming … Read the whole story
by Steve McClellan
WPP's Ogilvy & Mather has forged a new partnership with longtime ad client IBM giving the agency access to a suite of analytics and … Read the whole story
by David Goetzl
Add NBC Sports Chairman Mark Lazarus to the list of executives casting doubt on the future of 3D TV. Lazarus believes the sports TV … Read the whole story
by David Goetzl
Google Fiber, the TV-Internet service in Kansas City, doesn't have a deal to carry ESPN yet, but has landed agreements with multiple other sports … Read the whole story
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by David Goetzl
WideOrbit, which offers traffic management services for media businesses, has acquired OneDomain, which specializes in systems for media planning and research. Read the whole story
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by The Editor
It's that time of year when the editors of MEDIA magazine begin evaluating candidates for our 2012 Agency of the Year awards. If you … Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
In a wonderfully thoughtful piece in iMedia this week, Jim Nichols, Vice President of Branding at ROI DNA, gives "7 reasons people think you're … Read the whole story